If you are expecting an increased number of visitors to your website on Black Friday, it would be best to make sure your website can handle the additional traffic. One of the worst things that can happen is a sudden influx of visitors to your website and it starts to slow down or even worse it could shut down your website!

 

What is Black Friday?

Originally an American tradition, Black Friday is a day when shops put on offers and deals in an attempt to get you to spend your cash before Christmas. In recent years, UK stores have jumped on the opportunity to offer deals and discounts on Black Friday too.

This year, the day lands on Friday, 25th November.

 

Online Shopping

Do you know how much of your traffic comes from mobile devices and what those devices are? If not, then this is a great time to review your analytics data, especially if you haven’t done so in a while. If you only have a few mobile visitors right now, then you won’t have the same sense of urgency as a site with higher mobile traffic, but take heed – your time will come! Do you know how much of your traffic comes from mobile devices and what those devices are? If not, then this is a great time to review your analytics data, especially if you haven’t done so in a while. If you only have a few mobile visitors right now, then you won’t have the same sense of urgency as a site with higher mobile traffic, but take heed – your time will come!

If your website is not yet mobile-friendly – what are you waiting for?! Get in touch with Legato to create a responsive e-commerce website for your business. Depending on how complex your site is, you might not have time to complete it before Black Friday, but in this case sooner is always better than later!

 

Website slowing down…..

The longer your page takes to load, the more likely you are to lose visitors. Retailers can shine during the holiday season by ensuring their pages load as quickly as possible. Web content should be optimised as much as possible to increase performance.

Tests can be run to simulate numerous users hitting your website at the same time. Will the website continue to function as expected ? or Will the database start to slow down and refuse new visitors? It is best to know this in advance so you have a chance to scale the website if necessary.

 

Conclusion

It’s not just Black Friday that can cause websites to slow down or worse crash; if you are in a position to offer something exclusive or rare the above also applies. It is not unusual in certain industries for online sellers to have an exclusive limited run of a particular product. Very often the website will crash as it is inundated, once word gets out to fans that an exclusive limited item is for sale – usually at a specific time. This can lead to an outpouring of negative feedback through social media, which is not something a seller ever wishes to acquire, not to mention the possibility of losing long term customers.

Do not become a casualty of your own success, make sure your website infrastructure can handle increased demand throughout the year or at least when you know demand is likely to spike!