Many businesses offer networking events, training sessions, conferences and VIP events to make connections, cement relationships and promote their value proposition; and this is not just limited to larger firms, there are plenty of opportunities for micro and small business owners to use events to build their businesses too.
However, unless you have an event or sales and marketing team in place it can seem like daunting task. The actual event itself is likely to take a certain amount of time organising, but you will also need to manage promotion and marketing, invitations and handle your list of attendees.

Why use Eventbrite?
Well, it’s much better than having to manage invitations, reminders, attendees’ details, payments, CRM, multiple ticket types, event listings, social sharing and promotion, and data separately.

Share on social media
No doubt you plan to promote your event on social media by sharing the link to your event details, but you can also integrate your event with your Facebook profile and publish either on your personal page, company page or a Facebook group you run. If published on a company page or in a group, prospective attendees can click ‘Tickets Available/Find Tickets’ to go straight through to the Eventbrite ticket information.

Customise your event listing
Consistency across your entire event marketing material must extend to your event listing, invitations and follow up emails. There’s no point creating a visually impactful advert for your business event and then use a standard listing format on Eventbrite. Your listing is an important conversion tool; if prospective attendees click on a link that doesn’t fit with your other content, they will bounce! Use your Eventbrite listing and profile to really sell your events.

Follow up after your event
Your event will provide you with an opportunity to make face-to-face contact and start to build relationships with prospects, but you’ll also want to continue the conversation after it’s finished. If you’re syncing your event with MailChimp you can now use attendees information to email then and follow up. If not, you can use the ‘email attendees’ feature, and even sync SurveyMonkey with your account and send a post-event survey out through Eventbrite.

Best of both Worlds
By connecting to your Eventbrite account, events can be displayed directly on your WordPress website, complete with event details and ticket information. Events will blend in with the design of any theme, and events can be filtered by organizer or venue, just like post archives.
As a theme or plugin developer, you get simple-to-use tools for making any theme or plugin Eventbrite-compatible. Use the helper functions to remove the complexity and heavy-lifting of API calls, and take advantage of assorted template tags for displaying various event information.