SEO otherwise known as ‘Search Engine Optimisation’ is simply what allows your website to be seen in search engines such as Google.

Everyday your website competes with millions of other websites around the world to be on the front page of Google. Being on the front page of Google means your website is seen by more people, which in turn increases visitor traffic to your website, therefore you sell more products/services which makes you more money. If you have a website that is not ‘Search Engine Optimised’ then it will be receiving no or very little traffic. It is important that your website is optimised to reach its full potential.

The main goal of SEO is to structure your website so it can be easily found and analysed by search engines. It’s important that your website is built with user-friendly, easy navigation in mind. Making your website easy to use allows search engines to ‘crawl’ and analyse your site quickly and easily. A complex webpage structure will stop search engines ‘crawling’ your site and therefore have a negative impact on your search engine rankings.

There are many factors that affect a websites page ranking. More than anything, search engines love unique content that is frequently updated. This can be in the form of a blog, article or news page. Search engines favour content that benefits your target audience. Another main factor is backlinks, a backlink is a link embedded on another website that is directed to your website. If a website has a lot of backlinks, search engines see the site as being more relevant and, in turn, rank it higher. Linking with the community is also a highly favoured way of boosting SEO.

Showing that you’re a relevant competitor in your industry by posting on forums, Q&A and help sites is very beneficial. These are just some of the ways to use SEO to your advantage and boost rankings in Google, Bing and other search engines. It’s important to remember that there is no instant way to hit the top spot in Google. There are many companies that claim they can do this but search engines are built to spot unnatural occurrences, these can result in de ranking and even being black listed from the search engine. Constantly updating content and connecting with your target audience is a great way to boost rankings and build a trustworthy brand image over time.